A shoe manufacturing company uses ads featuring the members of a country music band with the hope that the band's fans will see them wearing the company's shoes and hence purchase the same brand of shoes. The shoe company believes that the band portrays the image of a ________ to the band's fans.
A) membership group
B) reference group
C) status symbol
D) subculture
E) lifestyle

Question

Quizplus · Accepted Answer

A reference group is a group of people that individuals use as a basis for comparison in making decisions, including purchasing decisions. In this case, the shoe company is hoping that the country music band, as a reference group, will influence their fans to purchase the same brand of shoes in order to emulate the band's style and fashion choices.

A Shoe Manufacturing Company Uses Ads Featuring the Members of a Country