________ are people within a reference group who, because of special skills, knowledge, personality, or other characteristics, exert influence on others.
A) Opinion leaders
B) Innovators
C) Surrogate consumers
D) Stealth marketers
E) Lagging adopters

Question

Quizplus · Accepted Answer

Opinion leaders are individuals within a reference group who are influential due to their expertise, status, or other personal characteristics. They can significantly affect the behavior and attitudes of other group members through persuasive communication and providing trusted recommendations.

________ Are People Within a Reference Group Who, Because of Special