Independent bloggers are self-made influencers. Traits that make them relevant to marketers include ________.
A) creative writing skills
B) professional Web site
C) good fit with the brand
D) a few vocal followers
E) technological skills

Question

Quizplus · Accepted Answer

A good fit with the brand is a key trait that makes independent bloggers relevant to marketers. This is because marketers are looking for influencers who can authentically represent their brand and connect with their target audience. Independent bloggers who have a good fit with a particular brand are more likely to be able to create content that is relevant and engaging to that brand's audience.

Independent Bloggers Are Self-Made Influencers