What is the most important consumer buying organization in society?
A) family
B) social class
C) membership group
D) subculture
E) reference group

Question

Quizplus · Accepted Answer

The family is the most important consumer buying organization in society because it is the primary unit for transmitting values, beliefs, and norms related to consumption. Family members often make joint decisions about major purchases, and parents serve as role models for children's consumption behavior. Additionally, family members exert significant influence on each other's brand choices and product preferences. While social class, membership groups, subcultures, and reference groups can also have an impact on consumer behavior, the family is typically the most powerful factor.

What Is the Most Important Consumer Buying Organization in Society