A buyer's decisions are influenced by ________ such as the buyer's age and life-cycle stage, occupation, economic situation, lifestyle, personality, and self-concept.
A) personal characteristics
B) stereotypes
C) perceptions
D) attitudes
E) psychographics

Question

Quizplus · Accepted Answer

Personal characteristics such as age, life-cycle stage, occupation, economic situation, lifestyle, personality, and self-concept have a significant impact on a buyer's decisions. Understanding these characteristics can help marketers develop targeted marketing strategies. Stereotypes, perceptions, attitudes, and psychographics can also influence a buyer's decisions, but they are not as broad in scope as personal characteristics.

A Buyer's Decisions Are Influenced by ________ Such as the Buyer's