Many marketers use the self-concept premise that people's possessions contribute to and reflect their identities-that is, "we are what we consume." According to this premise, consumers ________.
A) buy products to support their self-image
B) rarely identify with brand personalities
C) are affected by opinion leaders
D) compare product brands
E) conduct primary research

Question

Quizplus · Accepted Answer

The self-concept premise suggests that people buy products that align with and support their self-image and identity. So, option A is the correct answer. The other options are not directly related to the concept of self-concept premise.

Many Marketers Use the Self-Concept Premise That People's Possessions Contribute