________ refers to qualitative research designed to probe consumers' hidden, subconscious motivations.
A) Perception analysis
B) Subliminal analysis
C) Motivation research
D) Need recognition
E) Market segmentation

Question

Quizplus · Accepted Answer

Motivation research is a technique used to understand the underlying, often unconscious, desires and motivations that shape consumer behavior. This type of research generally involves in-depth interviews or focus groups to uncover attitudes, beliefs, and emotions that drive consumer decision-making.

________ Refers to Qualitative Research Designed to Probe Consumers' Hidden