Some consumers worry that they will be affected by marketing messages without even knowing it. They are concerned about ________.
A) alternative evaluation
B) subliminal advertising
C) selective retention
D) cognitive dissonance
E) selective communication

Question

Quizplus · Accepted Answer

Subliminal advertising refers to the practice of inserting hidden or disguised messages in marketing materials with the goal of influencing consumers without their conscious awareness. This can be a concern for some consumers who worry that they may be affected by marketing messages without realizing it.

Some Consumers Worry That They Will Be Affected by Marketing