An invitation to go skiing over the weekend forced Donna to look at her current wardrobe. She realized that she required a warmer coat. Which of the following stages of the buyer decision process does Donna exemplify?
A) product evaluation
B) situational analysis
C) need recognition
D) problem screening
E) information search

Question

Quizplus · Accepted Answer

Donna's realization that she needs a warmer coat shows that she is in the need recognition stage of the buyer decision process, where a consumer recognizes a deficiency in their current situation that could be resolved through a purchase.

An Invitation to Go Skiing Over the Weekend Forced Donna