The real value of marketing information lies in how it is used ________.
A) in determining selling prices for products
B) in analyzing budgets
C) in creating advertising campaigns
D) in the customer insights that it provides
E) in introducing a new product to the marketplace

Question

Quizplus · Accepted Answer

While marketing information can be used in a variety of ways such as determining selling prices, analyzing budgets, creating advertising campaigns, and introducing new products, the real value of marketing information lies in the customer insights it provides. Customer insights obtained through marketing research can help businesses understand their target audience, their needs and preferences, and how they make purchasing decisions. This information can then be used to develop more effective marketing strategies, tailor products and services to better meet customer needs, and ultimately drive sales and revenue growth. Therefore, D is the best choice as it captures the key value proposition of marketing information.

The Real Value of Marketing Information Lies in How It