A good marketing information system balances the information users ________ to have against what they ________ and what is ________ to offer.
A) request; want; affordable
B) demand; should request; time-efficient
C) want; are unaware of; the newest technology
D) would like; need; feasible
E) don't need; can afford; available

Question

Quizplus · Accepted Answer

A good marketing information system should balance the information that users would like to have against what they need and what is feasible to offer. Option D correctly represents this balance.
Option A suggests that the marketing information system should only provide information that users request and want, which may not necessarily align with what they need or what is feasible. Option B suggests that the marketing information system should only provide information that is in high demand and should be requested, which may not cover all relevant information. Option C suggests that the marketing information system should prioritize the newest technology over other factors, which may not be the most relevant consideration for all users. Option E suggests that the marketing information system should only provide information that users can afford, which may not address all their information needs.
Therefore, option D is the best choice as it considers both user preferences and practical constraints to provide relevant and feasible information to users.

A Good Marketing Information System Balances the Information Users ________