Juanita Petino, a nutritionist, decided to test the effects of two breakfast cereals, Kinglo and Loopy, on different consumer groups. For the purpose of her study, she divided 20 volunteers into two groups and asked the members of one group to have Kinglo cereal and the members of the other group to have Loopy cereal for breakfast. She decided to compare the responses of the volunteers after a week to gain deeper insights into consumer attitude. In this instance, Juanita is using ________.

Question

Quizplus · Accepted Answer

Juanita Petino is conducting an experimental research study by assigning participants to different groups and controlling the independent variable (type of breakfast cereal) to observe the effects on the dependent variable (consumer attitudes). The study is experimental because she is manipulating the independent variable and observing the changes in the dependent variable. This type of research is commonly used to establish cause-and-effect relationships between variables. The other options, such as niche marketing, product differentiation, ethnographic research, and viral marketing, are marketing concepts that do not accurately describe the research design used by Juanita Petino.

Juanita Petino, a Nutritionist, Decided to Test the Effects of Two