Kinger Burgers came out with a new hamburger and, before including it on its main menu, released it in two different cities with two different prices. The marketers at Kinger Burgers then analyzed the different levels of purchase made at these two different places, planning to use the information to help them set a nationwide price for the new offering. This is an example of ________.
A) ethnographic research
B) descriptive research
C) DIY research
D) experimental research
E) survey research

Question

Quizplus · Accepted Answer

This is an example of experimental research as Kinger Burgers introduced a new hamburger in two different cities at different prices to analyze consumer behavior before setting a nationwide price.

Kinger Burgers Came Out with a New Hamburger And, Before