Loft Industries sells roof trusses to contractors and builders and is currently looking for honest feedback on its services. However, in the past, most of its efforts to procure feedback from customers did not yield any meaningful data. According to the marketing managers of Loft Industries, feedback was more polite than honest. Which of the following contact methods should Loft Industries most likely use to maximize its chances of receiving honest and impersonal feedback?

Question

Quizplus · Accepted Answer

Mail questionnaires are more likely to yield honest and impersonal feedback as they allow respondents to answer questions privately and at their own pace, reducing social desirability bias.

Loft Industries Sells Roof Trusses to Contractors and Builders and Is