Melissa Thomas leads the marketing research division at Tronics Inc., a manufacturing company based in Alabama. To improve future sales of the company's products, she has decided to collect customer opinions and feedback on the current products offered by her company. For this purpose, Melissa is looking for a highly flexible contact method that can be used to gather large amounts of data within the least possible time. In this instance, which of the following contact methods is most likely to hold the highest appeal for Melissa?

Question

Quizplus · Accepted Answer

Online surveys can gather large amounts of data quickly and are highly flexible in terms of reaching widespread audiences. They are also cost-effective and customizable, making them the most appealing option for Melissa's needs. In-depth and individual interviews may take too much time and effort, while telephone interviews and mail questionnaires may not offer the same level of flexibility and efficiency as online surveys.

Melissa Thomas Leads the Marketing Research Division at Tronics Inc