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Principles of Marketing Study Set 5
Quiz 20: Sustainable Marketing: Social Responsibility and Ethics
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Question 81
Multiple Choice
The proposed right to ________ includes the right to know the unit pricing, the ingredients in a product, the nutritional value of foods, product freshness, and the true benefits of a product.
Question 82
Essay
How do marketers respond to critics' accusations of planned obsolescence?
Question 83
Multiple Choice
Proposals related to ________ include strengthening consumer rights in cases of business fraud and financial protections, requiring greater product safety, ensuring information privacy, and giving more power to government agencies.
Question 84
Multiple Choice
Nike produces shoes out of "environmentally preferred materials," recycles old sneakers, and educates young people about conserving, reusing, and recycling. Nike is practicing ________.
Question 85
Multiple Choice
At the most basic level of environmental sustainability, a company can practice ________.
Question 86
Multiple Choice
________ is an organized movement of citizens and government agencies to improve the rights and power of buyers in relation to sellers.
Question 87
Multiple Choice
Which of the following is a selling decision that may be called into question under the law?
Question 88
Multiple Choice
Companies emphasizing pollution prevention have responded with ________.
Question 89
Multiple Choice
Which of the following is a traditional buyers' right?
Question 90
Multiple Choice
Consumer advocates call for additional consumer rights, including ________.
Question 91
Multiple Choice
Environmentalism is concerned with damage to the ecosystem caused by global warming, toxic and solid waste, chemically treated food, resource depletion, and ________ along with other issues.