Referring to the Economics in Practice on page 318: In recent years, some companies have concentrated on increasing their reputation for environmental stewardship, including spending money on green advertising to attract consumers who value this activity. A successful green advertising campaign will most likely ________ for products produced by the companies, resulting in a higher equilibrium price and a larger equilibrium quantity.

Question

Quizplus · Accepted Answer

A successful green advertising campaign is likely to increase consumer awareness and demand for products produced by companies with a reputation for environmental stewardship. This will shift the demand curve to the right, resulting in a higher equilibrium price and a larger equilibrium quantity. Therefore, the best choice is to increase the demand, which is option A.

Referring to the Economics in Practice on Page 318: in Recent