Related to the Economics in Practice on p. 296: According to the Economics in Practice, in a town with multiple newspapers

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In a town with multiple newspapers, there is a high level of competition. In such a situation, the firms have strong incentives to differentiate themselves from their competitors and focus on the part of the market with less competition. This is because by catering to a smaller market segment, the firms can avoid direct competition with the other players and establish a strong market position. Additionally, by differentiating themselves from their competitors, the firms can attract customers who are looking for a unique product or service.

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