The demand for Ben & Jerry's ice cream will likely be ________ the demand for dessert.
A) more price elastic than
B) less price elastic than
C) equally price elastic as
D) indeterminate from the given information

Question

Quizplus · Accepted Answer

The demand for Ben & Jerry's ice cream is more price elastic than the demand for dessert in general because Ben & Jerry's is a specific brand within the broader dessert category. Consumers can easily switch to other ice cream brands or dessert options if the price of Ben & Jerry's increases, making its demand more sensitive to price changes.

The Demand for Ben & Jerry's Ice Cream Will Likely