A fast-food retailer that acquired a spice manufacturer would be practicing backward integration.

Name: A fast-food retailer that acquired a spice manufacturer would be practicing backward integration.
Brand: Quizplus
Rating: 4.9 (57 reviews)

Question

Quizplus · Accepted Answer

Backward integration occurs when a company acquires a supplier and moves closer to the source of raw materials. In this case, the fast-food retailer is acquiring a spice manufacturer, which is a supplier of a key ingredient, and therefore practicing backward integration.

A Fast-Food Retailer That Acquired a Spice Manufacturer Would Be