Advertisements use central and peripheral routes to influence people's attitudes and behaviors.

Name: Advertisements use central and peripheral routes to influence people's attitudes and behaviors.
Brand: Quizplus
Rating: 5.0 (62 reviews)

Question

Quizplus · Accepted Answer

Advertisements often use central routes to appeal to people's rational thoughts and peripheral routes to appeal to their emotions and other superficial factors. This helps influence their attitudes and behaviors towards the product or service being advertised.

Advertisements Use Central and Peripheral Routes to Influence People's Attitudes