Fear appeals are generally most effective when the audience believes the risks are mild.

Name: Fear appeals are generally most effective when the audience believes the risks are mild.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Fear appeals are generally most effective when the audience believes the risks are severe, as it triggers a strong emotional response to take action to avoid the threat. If the risks are perceived as mild, the audience may not feel the need to take action in response to the fear appeal.

Fear Appeals Are Generally Most Effective When the Audience Believes