The self-serving bias is ______.

Name: The self-serving bias is ______.
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Question

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Research suggests that self-serving bias is more common in Western cultures compared to Eastern cultures. Western cultures tend to emphasize individualism and personal achievement, which may contribute to a stronger self-serving bias. Eastern cultures, on the other hand, tend to value collectivism and social interconnectedness, which may lead to a greater emphasis on group success and less self-promotion.

The Self-Serving Bias Is ______