The self-serving bias is ______.

Question

Quizplus · Accepted Answer

The self-serving bias is more common in individualist cultures than collectivist cultures. In individualist cultures, there is a greater emphasis on personal achievement and success, which can lead to a greater tendency to attribute one's successes to internal factors (such as ability or effort) and one's failures to external factors (such as bad luck or difficult circumstances). In collectivist cultures, on the other hand, there is a greater emphasis on group harmony and cooperation, which can lead to a greater tendency to attribute successes and failures to external factors that affect the group as a whole.

The Self-Serving Bias Is ______