Which of the following characteristics of a source of a persuasive message is least likely to be effective?

Name: Which of the following characteristics of a source of a persuasive message is least likely to be effective?
Brand: Quizplus
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Question

Quizplus · Accepted Answer

A controversial source may actually turn people off and decrease the effectiveness of the message. It is important for a source to be likable, credible, and trustworthy in order to enhance the persuasiveness of their message.

Which of the Following Characteristics of a Source of a Persuasive