Although test marketing costs can be high,they are often small when compared with ________.
A)the final results
B)the costs of a major mistake
C)management's approval and acceptance
D)stockholders' confidence
E)research and development costs

Question

Quizplus · Accepted Answer

The phrase "when compared with" suggests that the missing word is a negative consequence, and option B is the only choice that fits that category. The costs of a major mistake can be far more significant than the cost of test marketing.

Although Test Marketing Costs Can Be High,they Are Often Small