The third level of a product that product planners consider is a(n)________ around the core benefit and actual product that offers additional consumer services and benefits.
A)augmented product
B)brand equity
C)brand extension
D)industrial product
E)image

Question

Quizplus · Accepted Answer

The third level of a product is the augmented product, which includes additional services and benefits beyond the core benefit and actual product. Brand equity, brand extension, industrial product, and image are not the third level of a product.

The Third Level of a Product That Product Planners Consider