The second level of a product is the ________,which refers to the tangible product itself,service features,design,quality level,brand name and packaging.
A)augmented product
B)actual product
C)core product value
D)customer experience
E)facilitating product

Question

Quizplus · Accepted Answer

The actual product refers to the tangible product, service features, design, quality level, brand name, and packaging. This is the second level of a product, after the core product value. The other options are not relevant to the second level of a product.

The Second Level of a Product Is the ________,Which Refers