Cadel's Bicycle Shop offers an extended warranty on the bicycles it sells,a free check-up after one month of use,and will assemble and deliver bicycles.In terms of the customer value hierarchy,the bicycle shop is offering a(n)________ product.
A)core
B)basic
C)service-added
D)expected
E)augmented

Question

Quizplus · Accepted Answer

The bicycle shop is offering additional services beyond the expected product, such as the extended warranty, free check-up, and assembly and delivery. These additional services make it an augmented product.

Cadel's Bicycle Shop Offers an Extended Warranty on the Bicycles