________ is defined as the use of commercial marketing concepts and tools in programs designed to influence individuals' behaviour to improve their well-being and that of society.
A)Unsought product marketing
B)Internal marketing
C)Social marketing
D)Person marketing
E)Interactive marketing

Question

Quizplus · Accepted Answer

Social marketing is the use of marketing concepts and tools in programs that aim to improve the well-being of individuals and society, by promoting positive behaviors such as healthy lifestyle choices or environmental conservation. It involves applying marketing principles such as segmentation, targeting, positioning, and communication to influence audience behavior for social good. The goal of social marketing is to encourage people to adopt behaviors that benefit both themselves and society as a whole.

________ Is Defined as the Use of Commercial Marketing Concepts