Sony offers consumers more than just camcorders;it provides consumers with a complete solution to their picture- taking problems.This offering is called an augmented product.

Question

Quizplus · Accepted Answer

Sony's augmented product not only includes camcorders, but also complementary products such as memory cards, editing software, and customer support services. This complete solution is designed to satisfy customers' picture-taking needs beyond just the basic function of recording videos.

Sony Offers Consumers More Than Just Camcorders;it Provides Consumers with a Complete