Unsought products are products that the customer buys frequently,immediately and with a minimum of comparison and buying effort.

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Unsought products are products that the customer does not actively search for or think about purchasing until they see the product. These products usually require a significant amount of marketing and advertising to generate interest and stimulate demand. Examples of unsought products include life insurance, funeral services, and emergency car repair services.

Unsought Products Are Products That the Customer Buys Frequently,immediately and with a Minimum