Readings Bookstores,an independent small chain based in Melbourne,go beyond mere retail sale of books,CDs and DVDs.Their stores are meeting places and hubs of activities as they host a diverse range of events throughout the year-including book launches,book readings,author signings,seminars,special events and live in-store music performances.Readings seeks to differentiate itself by offering customer experiences with the brand.

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The passage describes how Readings Bookstores go beyond just retail sales and host a variety of events throughout the year, making their stores meeting places and hubs of activity. This demonstrates an effort to differentiate themselves by offering unique customer experiences with the brand.

Readings Bookstores,an Independent Small Chain Based in Melbourne,go Beyond Mere