Developing a product involves defining the benefits that it will offer.These benefits are communicated and delivered by ________ such as quality,features,and style and design.
A)private brands
B)product attributes
C)consumer products
D)product mixes
E)marketing tools

Question

Quizplus · Accepted Answer

Product attributes are the characteristics or features that a product offers to its customers. These attributes can be quality, features, style, and design, which communicate the benefits of the product to the customers. Private brands refer to products that are owned by a retailer and are not manufactured by the retailer. Consumer products are goods that are purchased for personal use or consumption. Product mixes refer to the assortment of products offered by a company. Marketing tools are the techniques used by a company to promote its products or services.

Developing a Product Involves Defining the Benefits That It Will