________ is one of the marketer's major positioning tools because it has a direct impact on product or service performance;thus,it is therefore closely linked to customer value and satisfaction.
A)Packaging
B)Product quality
C)Total quality management
D)Specialty marketing
E)Positioning

Question

Quizplus · Accepted Answer

Product quality has a direct impact on the performance of a product or service and is closely linked to customer value and satisfaction. Packaging, specialty marketing, and positioning are also important for positioning a product, but they do not have as direct of an impact on product performance as quality does. Total quality management is a process that helps to improve organizational processes and systems, but it is not a positioning tool in and of itself.

________ Is One of the Marketer's Major Positioning Tools Because