________ is an approach in which all the company's people are involved in constantly improving the quality of products,services and business processes.
A)Product quality
B)Brand equity
C)Total quality management
D)Specialty product marketing
E)Positioning

Question

Quizplus · Accepted Answer

Total quality management (TQM) is an approach that involves all employees in an organization in continuously improving the quality of products, services, and business processes. It involves processes, people, and systems working together to ensure the highest level of quality in all aspects of the operation. TQM is a customer-focused approach that aims to meet or exceed customer expectations by delivering consistent quality products and services. The focus is on continuous improvement and involves identifying and correcting problems as they arise, rather than waiting for them to become major issues.

________ Is an Approach in Which All the Company's People