A(n) ________ is a name,term,sign,symbol,design or a combination of these that identifies the maker or seller of a product or service.
A) service
B) brand
C) co-branding
D) trade-mark
E) intellectual property
Correct Answer:
Verified
Q37: _ consists of activities undertaken to create,maintain
Q38: Most manufactured materials and parts are sold
Q39: Political marketing is an example of _.
A)ideas
Q40: _ are industrial products that aid in
Q41: Developing a product involves defining the benefits
Q43: _ is an approach in which all
Q44: The characteristics of convenience,shopping,specialty and unsought goods
Q45: _ involves designing and producing the container
Q46: A sensational _ may grab consumers' attention
Q47: What are the two dimensions of product
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