A ________ is a group of products that are closely related because they function in a similar manner,are sold to the same customer groups,are marketed through the same type of outlets or fall within given price ranges.
A)product line
B)line extension
C)private brand
D)convenience product
E)product bandwidth

Question

Quizplus · Accepted Answer

A product line refers to a group of related products that are marketed together and sold to the same customer segments, through similar distribution channels, and at similar price points. A product line can include variations of products, such as different sizes or flavors, but they all serve a similar purpose and are marketed in a similar way.

A ________ Is a Group of Products That Are Closely