The major product line decision involves ________.
A)line stretching
B)moving the line upward or downward
C)product line filling
D)product line length
E)product packaging

Question

Quizplus · Accepted Answer

The major product line decision involves product line length, which refers to the number of products in a product line. Line stretching and line filling are strategies for increasing the number of products in a product line, while moving the line upward or downward refers to the price positioning of the products in the line. Product packaging is not directly related to product line decisions.

The Major Product Line Decision Involves ________