An alternative to product line stretching is ________,that is,adding more items within the present range of the line.
A)product mixing
B)interactive marketing
C)product line filling
D)co-branding
E)service marketing

Question

Quizplus · Accepted Answer

Product line filling refers to the addition of more items within the present range of the line, rather than expanding it through product line stretching. This allows the company to offer more options and choices to customers without the risk of diluting its brand or confusing its target market.

An Alternative to Product Line Stretching Is ________,That Is,adding More