Helene Curtis began to market shampoo for normal hair.In an attempt to increase profits and use excess market capacity,Helene Curtis then marketed shampoo for oily hair and colour-treated hair.This is an example of ________.
A)line filling
B)line stretching
C)product penetration
D)positioning
E)marketing mix

Question

Quizplus · Accepted Answer

Line filling involves adding more items within the present range of the line to reach for more profits, use excess capacity, or plug holes to keep out competitors, which is what Helene Curtis did by introducing shampoos for different hair types.

Helene Curtis Began to Market Shampoo for Normal Hair