A ________ consists of all the product lines and items that a particular seller offers for sale.
A)product mix
B)brand line
C)consumer mix
D)packaging mix
E)line extension

Question

Quizplus · Accepted Answer

A product mix is a collection of all the products or product lines that a company offers for sale to its customers. It includes all the product categories and individual items within each category. The product mix is an essential aspect of a company's marketing strategy, as it determines the range of products that the company can sell and the markets it can serve.

A ________ Consists of All the Product Lines and Items