The ________ of the product mix refers to how closely related the various product lines are in end use,production requirements,distribution channels or some other way.
A)depth
B)length
C)width
D)consistency
E)perimeter

Question

Quizplus · Accepted Answer

Consistency of the product mix refers to how closely related the various product lines are in end use, production requirements, distribution channels, or some other way. The consistency dimension is about the degree to which the product lines are related. A consistent product mix has products that have similar characteristics and target similar customer groups, whereas an inconsistent product mix offers products that are diverse in end use, production requirements, and distribution channels.

The ________ of the Product Mix Refers to How Closely