A company might stretch its product line upward to add prestige to its current products.

Name: A company might stretch its product line upward to add prestige to its current products.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Stretching a product line upward is a strategy where a company adds higher priced or higher quality products to their current product line in order to add prestige to their brand and appeal to consumers who are willing to pay more for a higher-end product.

A Company Might Stretch Its Product Line Upward to Add