Service providers must consider four special service characteristics when designing marketing programs.Which is NOT one of these characteristics?
A)service intangibility
B)service inseparability
C)service perishability
D)service homogeneity
E)service variability

Question

Quizplus · Accepted Answer

The four special service characteristics that service providers must consider when designing marketing programs are service intangibility, service inseparability, service perishability, and service variability. Service homogeneity is not one of these characteristics.

Service Providers Must Consider Four Special Service Characteristics When Designing