Some ski resorts promote summer vacation packages to people who like to take nature walks,go fishing and enjoy the mountain vistas.This is one way to deal with the ________ characteristic of service.

Question

Quizplus · Accepted Answer

Perishability refers to the fact that services cannot be stored or inventoried, and therefore, resorts need to find ways to offer services year-round to optimize their revenue. By promoting summer vacation packages that appeal to those who enjoy nature walks, fishing, and mountain vistas, ski resorts can attract customers during the off-season, which helps to mitigate the perishability characteristic of their service.

Some Ski Resorts Promote Summer Vacation Packages to People Who