John West brand tuna sells more than the same size competitive brand tuna,even though the other tuna costs $0.15 less per can.John West has high brand ________.
A)extension
B)equity
C)licensing
D)service
E)evidence

Question

Quizplus · Accepted Answer

Brand equity refers to the value a brand name brings to a company, which includes customer recognition, loyalty, trust, and perceived quality. In this case, John West has a high brand equity because consumers are willing to pay more for its product despite the lower cost of the competing brand.

John West Brand Tuna Sells More Than the Same Size