The total financial value of a brand is estimated through the process of brand ________.
A)differentiation
B)valuation
C)extensions
D)positioning
E)equity

Question

Quizplus · Accepted Answer

The process of estimating the total financial value of a brand is known as brand valuation. This involves assessing the tangible and intangible assets of a brand and determining its overall worth in monetary terms. Brand differentiation refers to the unique features and characteristics that distinguish a brand from its competitors. Brand extensions are new products or services that are developed under an existing brand. Brand positioning refers to the way in which a brand is perceived in the minds of consumers. Brand equity is the value that a brand adds to a product or service beyond its functional benefits. While all of these concepts are important in brand management, brand valuation is the most relevant to the question at hand.

The Total Financial Value of a Brand Is Estimated Through