The fundamental asset underlying brand equity is ________- the value of the customer relationships that the brand creates.A powerful brand is important,but what it really represents is a set of loyal consumers.
A)the customer mix
B)customer equity
C)line equity
D)service variability
E)the service encounter

Question

Quizplus · Accepted Answer

Customer equity refers to the value of customer relationships that a brand creates. This includes the loyalty, trust, and satisfaction that customers have with a brand, which can ultimately lead to increased revenue and profits. Building strong customer equity is essential for creating a successful and sustainable brand.

The Fundamental Asset Underlying Brand Equity Is ________- the Value