Which of the following is the lowest level on which marketers can position their brands in target customers' minds?
A)interactive marketing
B)internal marketing
C)product attributes
D)strong beliefs and values
E)added service

Question

Quizplus · Accepted Answer

Product attributes refer to the physical and tangible characteristics of a product, such as quality, size, color, and features. This is considered the lowest level of brand positioning because it is the most basic and functional way to differentiate a brand from its competitors. Marketers can choose to focus on specific product attributes and highlight them in their advertising and messaging to appeal to target customers.

Which of the Following Is the Lowest Level on Which